Student Loan Leads A Unique Opportunity
The student loan bubble is beginning to pop with massive surge
in loan defaults; this surge offers a unique marketing
opportunity. The amount of bad student loan debt is
staggering and at some time in January of 2013 the aggregate amount
of bad student loan debt finally surpassed the aggregate total of
bad credit card debt. For many that follow the industry
this is not a surprise. The bubble created in student loan
lending and the massive push in for-profit education has helped to
fuel the bubble. Much has been written about the
looming student loan crises but very little has been offered in the
way of monetizing the opportunity that it presents.
Utilizing student loan leads to help students restructure that
debt might just be the new frontier that the debt settlement
industry was some years ago. Many of our debt clients
are looking for next new market and we believe we have found
it. The marketing of student loan leads uses the same
impressive infrastructure and processing systems that many of our
clients have built to process their debt files. The impact
the debt settlement industry has had on the aggregate amount of
credit card debt in the United States is not a trivial
amount. As the debt industry has grown and matured credit
card companies have had to undertake fundamental changes in their
business practices due to the impact the settlement industry as a
whole has had on the American consumer. We believe this same
opportunity exists in the student loan market, and we believe thet
market to be in the very early stages and set for explosive growth
over the coming years.
Like many of the great marketing booms this opportunity was
created by a change in federal regulation. The loosening of
guidelines and restrictions for the GSE that hold the majority of
student loan debt has opened the door to a marketing opportunity
like we may not see again in some time.
Most of the marketing for student loan leads up to now has been
primarily done by pay-per-click online marketing, or data
collection through various websites which simply does not allow for
the kind of volume needed to process these types of files on a
large scale. This has been due primarily to the lack of a
reliable source of data. Citracado Market Advisors has been
testing new data sources for student loan leads and we are pleased
to report that our testing phases have concluded and we have rolled
out our student loan leads product that has produced results with
our direct mail campaign that have far surpassed our most
optimistic projected response rates. If you have a business
that processes files of any type: Debt, mortgage, or anything
similar please give us a call to see how easy it is to switch gears
and move to restructure student loans using our student loan
leads.