Citracado
Market Advisors was founded by Brad Dawson bringing years of data
and marketing experience to form a company that is dedicated to
business development and client performance. With an
impressive financial background in Mortgage, Real Estate, and
Equity Analysis Brad has a unique perspective that offers clients
insight and a fresh perspective that is often lacking in other
agencies.
Brad Dawson has been quoted in various
industry publications but perhaps the most interesting quote comes
from Brad's time as one of the top producing wholesale account
executives at what is now a defunct lender
" I was sitting there at my desk
with over a 100 million dollars of deals in my pipeline, trying to
shepherd my deals through underwriting when the industry
shuddered. A companywide email went out stating that
our wholesale line had been suspended. I ran into the
underwriters office, a place your normally don't go and they all
just shook their heads. It was at that moment that the
inner-workings of the finance world stopped. Many people had
sounded the alarm that a crash was coming but I chose to ignore it.
The implosion of the credit markets was a pinful one, but the pain
from the crash forced me to see a larger view of the world. I
suddenly understood the value of consulting and sound advice."
Brad left the mortgage industry in
early 2007 and has been providing world class marketing solutions
ever since. Brad left a competing interest to form
Citracado Market Advisors and has not looked back.
"There is opportunity in every
market good or bad. Smart money produces in every
economy, they key is spending your marketing dollars with the tide
and not against it. If your marketing consultant does not
bring up points you've never considered then it's time to find a
new consultant"
Brad spends his free time coaching his
kid's baseball teams and fishing. Brad will tell you that he
has an obsession with fishing that borders on unhealthy but he'll
also tell you that similarities between fishing and sales are so
close they are almost one in the same. As the
president and CEO of Citracado Brad makes the decisions that make
our clients successful.