Real Estate Marketing
The world of real estate marketing is
vast and with good reason. It's one of the few high dollar
asset classes that roughly 102 million Americans are affected by
and connected to. In many ways our economic
welfare as a whole is correlated with the real estate market.
It's also one of the few direct to consumer marketing opportunities
where relatively small marketing dollar investments can pay
off in a huge way with returns exceeding 200-300%.
When one considers the enormity of the
residential and commercial market it should be no surprise that
real estate marketing has evolved into highly specialized
niches. Some are simple, some are very complex but at
their very core all the specialization is structured to do one of
two things: Sell inventory in the fastest most
efficient way possible, or find people to buy that inventory in the
fastest most efficient way possible. Within this
simple set of buying or selling exists a massive marketing industry
with varying degrees of competence
At Citracado Market Advisors the
majority of our real estate marketing programs are focused on
finding the inventory. There are many real estate
axioms that seem to hold true over the years (location, location,
location, All markets are local, etc) but one that is not often
heard is "control the inventory and win the
game". Successful agents and brokers, commercial or
residential know this to be true and most of their real estate
marketing is focused on finding the inventory. If you have
the right inventory the buyers will find you.
Real Estate Marketing is one of the few
marketing channels where the target market is over 100 million
strong and we know exactly where to find our target. Other
industries have a great deal of difficulty finding their 'target
market'. In Real Estate this is simply not the case, we
know where they live and we have data sources available to tell us
exactly when they bought, how much they owe, and if they are paying
on time. There are very few asset classes that present
this same kind of opportunity with large payouts at the end of each
transaction.
At Citracado Marketing Advisors we
specialize in unique direct to consumer marketing. A Google
search of real estate marketing and related real estate lead
searches will return a mind numbing number of results.
Most will give you a 'menu' of selections and options but very few
will dig into details or theory of why a marketing program is
structured a certain way. We believe an educated buyer
is a happy buyer and we have made a concerted effort to ensure we
offer more than just a menu of real estate marketing
products.
We bring years of real estate marketing
experience and it's available to you. Weather you see what
you are looking for on the website or not, give us a call before
parting with your marketing dollars. In the marketing
world knowledge is power, and a quality conversation with a
qualified consultant will not only keep you from making mistakes,
it will increase your ability to monetize your marketing
investments.