Direct Mail Weather Report
The Direct mail weather report is a tool that was designed to
display a cumulative response rate based on the total amount of
direct mail sent by Citracado Market Advisors. The
response rate is calculated by an aggregation of client call
reports, call reports hosted by Citracado Market Advisors,
and direct client feed back. This report was created as
a quick reference for long term seasonal response rate trends, and
a quick reference for over all mail volume. Detailed industry
specific reports are available upon request.
Please contact us for
industry specific totals.
Graph Key (Purple = Total amount of mail sent
/ Greeen = Total call volume)